No Idea why this commercial came into existence

I don't watch a ton of television, but during the baseball season I catch just about every Yankee game when I'm home. Unfortunately, as much as I love watching my boys play ball, an unavoidable consequence of watching each and every YES telecast is the proliferation of the same fucking commercials multiple times a game. As any Yankee fan can attest to, RCN has made a cottage industry out of airing incredibly low-budget commercials - this wasn't such a bad thing back in the heyday of the endearingly terrible Tuttle Agency ads, but one campaign that has recently crossed the line from kitschy to downright retarded is the spot they've been running for a local pub, No Idea.

No Idea is an average shithole on 20th Street whose main draw is its admittedly creative "Name Night," in which a name is selected at random on a daily basis, and if they pick your moniker you drink for free. However, one caveat they neglect to satisfactorily address is that the free drinking promotion only applies until 11 p.m. On most nights we're usually in the thick of pregaming around 11, and we're lucky if we venture out by midnight at the earliest. No Idea clearly recognizes that this is the way in which most Manhattan bar patrons operate, and as a result has adjusted their free beer giveaway accordingly, minimizing the amount of gratis hooch they are forced to dole out.

Aside from promoting the highly-flawed "Name Night," No Idea really has no business wasting money on a commercial - especially one this intellectually insulting. Campy is one thing, but stupidity is an entirely different beast altogether. This 30-second exercise in inanity features some crusty-looking bartender, an even crustier-looking barfly, and three whores.

The spot opens with the bartender making several random proclamations about his beloved bar, which lead to increasingly bizarre reactions from his four customers. The girls aren't asked to do much, but they manage to poorly act the shit out of the one word they're each required to say. They each take turns calling the barkeep a liar, one inexplicably gives the dirty old barfly a massage while the dickhead behind the bar spritzes water onto the bar, and at the end of the ad two of the girls are shooting odds and evens for no apparent reason whatsoever, though I'd hazard a guess that it's to determine which one gets to murder whoever talked the trio into embarassing themselves in this disaster.

All this commercial manages to convey to me is that the staff of No Idea is completely inept, and the clientele consists of women who wouldn't look out of place in a domestic violence public service announcement.

At the very least they could've hired the anti-smoking Mexican with a hole in his throat to spice things up a bit.